Led by the massive growth in the use of social media, public scrutiny of organisations and their actions, particularly in dealing with an incident or emergency, has never been greater.
An incident can occur at any time and can take many forms – a cyber breach, a terrorist attack, or even a badly worded tweet. If handled badly, it can rapidly escalate and devastate an organisation’s reputation, if managed well, it can strengthen relationships and trust.
Workshop leader Victoria Bacon
until recently led the travel industry’s communications response on a range of major incidents and crises including terrorist attacks on UK tourists and travel company failures and regularly featured as a broadcast spokesperson, including on BBC Breakfast
, ITV News
, BBC R4 Today programme
. She will provide expert
, up-to-date advice
on crisis communications handling
The half-day workshop will look at a range of different scenarios, drawing on experience from a range of real-life high-profile incidents
. It will provide practical insights
on how to prepare for and respond to a crisis from a communications perspective.
Learn how to identify an incident
and rapidly escalate and manage a response
; what the media are looking for and how to manage them
; how to manage social media
to your advantage; and must haves and ‘watch outs’ in preparing your spokespeople for interview
Attendees will gain actionable insights and guidance in planning for and responding to a crisis. It will:
- Define what constitutes a crisis and outline steps to take to prepare your team to respond
- Set out a step-by-step approach to best practice in crisis communications response, using real-life examples
- Provide guidance on managing social media and using it to support your crisis handling
- Provide expert advice on interview-handling, and preparing spokespeople for media interviews, including pitfalls to avoid